Dodge has been building trucks since 1917. Throughout its storied history, Dodge introduced a number of innovative trucks – the original “Suburban,” aerodynamic Airflow-model trucks and the ultra-capable Power Wagon®. But it was in 1994 that Dodge introduced a revolutionary Ram in the light-duty pickup market, with its drop-fendered, “big rig” styling and iconic crosshair grille.
“We put a truck on the market that tripled our market share,” said Ralph Gilles, Vice President – Jeep®/Truck Design Studio, Chrysler LLC. “Our design was polarizing – people loved it or hated it. But the people who loved it, bought it. They still do, because Dodge Ram continues to stand out from the herd of ‘me-too’ trucks.”
For the redesign of its all-new, next-generation Ram, Dodge pulled out all the stops.
“Our mandate was to make a quantum leap and add even more voltage to Ram,” said Scott Kunselman, Vice President – Truck Product Team. “Our all-new 2009 Dodge Ram is a game-changer in terms of capability, convenience, craftsmanship and safety.”